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What are their motivations? Are they pursuing something worthy? Or is there something they are not telling us. I assume that they are not telling us something. Let us cover some basics, then let us get back to the question.
Businesses and collectors acknowledge the impacts art has on their viewing environment. Art Gives us an alternative reality our imagination needs. Our intuition, fantasy our dreams need pictures. It helps us visualize. All these elements create an environment of problem-solving. We can develop answers where there were no answers. The unconscious can now do what it once could not.
Imagery can recharge a person’s emotions and mind. In life, we need emotions. Feelings are what life is; otherwise, it would be boring, emotionless, and dull. Art helps bring back that vitality needed to energizer and motivated. Imagery can reduce anxiety, stress, and depression. Pictures can tell us an impartial story. The complexity of our emotions means feelings in life have an importance of their own. Imagery is essential to our function as humans. Imagery stimulates emotions life equals emotions. To feel alive is to feel emotions. I have created images for clients that have brought tears to their eyes. And with a deep appreciation for the picture. Art beautifies and humanizes our life experiences.
A business and collectors can use art to help a client or visitor perceive them how they want to be not as who they are. Thus, a bank that is over a hundred years old commissions new works. The image they and lots of companies want to promote is not of a storied past, but now. Playing quiet concert music gives the impression that it has a finger on the pulse of tomorrow. Some experts help craft a collection. In an intended project, a company’s vision, mission, and values. It is an extension of marketing and communication efforts. Improving or shaping their public image over time.
The South African Standard Bank uses a more subtle approach. Work collected from artists based in Africa or other countries they conduct business. Companies buy and display the work of local artists. Investing in their communities and cultivate support. It can be a way of saying. We are a multinational business, but we also know what is going on in your town.
Many art collections originate with its living founders, like David Rockefeller. He was a lifelong patron of the arts who served on the board of the Museum of Modern Art. While some consider this practice frivolous, others soon followed suit. Chase became the model for companies worldwide. By the mid-1900s, about half of the Fortune 500 companies were collecting art.
Companies and collectors also share their art through loans to public institutions. We are not talking about individual works. Sometimes, entire museum exhibitions devoted to single corporate collection. They are becoming part of their social responsibility policies. A way to interact with a broader community, a way to spread the proceeds around.
Art is multifunctional and multifaceted. Art impacts employees, company morale, daily environment, clients, and the community. Imagery has a workhorse of a job to do. Imagery distracts, engages, comforts, calms, emphasizes the mission and vision of your company. Art speaks to the imagination and creates memorable moments of joy. How can imagery help your company? What are your motivations for using imagery?
Contact me on our contact page today to see what art can do for you. For more informative information on why to buy art, please sign up for our newsletter on the sidebar